HOW IT WORKS
How It Works
From brief to concept in five structured steps — message, method, production, evaluation, implementation. You lead at every stage.
- 01
Define your message
Start with a campaign brief. Sharpen your core message with AI coaching until it's a single, focused sentence that carries the strategy.
- 02
Choose a method
Eight creative methods, each designed for different types of challenges. AI analyzes your brief and recommends the best fit — or you choose your own.
- 03
Produce with structure
Each method has its own production workspace. Build tag lists, create connections, rank alternatives, or construct consequence chains — depending on the method. AI suggests, you decide.
- 04
Develop and evaluate
Your best pairings and connections become creative ideas. AI provides structured feedback on a 7-criteria rubric. You mark the winners.
- 05
Implement
Winners get a structured implementation guide — visual scene, headline direction, media recommendations, and series potential. Ready for your creative team.
Ready to work with method?
Start your first exploration. Choose a method, follow the process, see what emerges.
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